Field sales app with route planning, free to start

By Manuel Ober · September 6, 2026 · 4 min read

What a field sales app has to do

Search for “field sales app” and you find two sorts: large company software with team administration, quoting and a monthly fee per user, and route planners that navigate from A to B but do not know who your customers are.

For one person with their own territory, something is missing in between: an app that knows the customer list, says who is due, and plans the week with real drive times. No account, no cloud, no sales manager's dashboard. That is trakki.

What trakki does

Import the customer list. From Excel, with addresses that trakki turns into points on the map. For Austria with the official address register, which knows every house number.
Due dates on the map. Every customer has a call cycle. Red is overdue, amber is soon, green is done. The map is the heart of the app.
The week in ten minutes. Group the customers who are due by area, and trakki works out the drive times for every call of the day, with opening hours and a break. One visit falls through, the rest recalculates.
Route planning and navigation in one. trakki sets the order; the navigation to the next customer it hands over to the sat nav of your choice.
Log your calls. Per customer, every visit and every phone call with a date and a note. A look into the customer file before the next appointment.
Reports as Excel. For your manager, for accounting, or for handing over a territory, in the detail you decide.
Overnight trips. For large territories, multi-day tours built around the hotel.
On all your devices. Phone and computer sync through your own storage — Google Drive, OneDrive or the NAS at home — or with no cloud at all over your own Wi-Fi.

Free to start, and genuinely so

Try the whole app, with sample data or with your own, with no time limit. No account, no credit card, no email address. Anyone who plans with it pays €9.99 a month or €99 a year, billed through the App Store or Google Play, cancellable at any time. Anyone who stops takes their data with them. All the details in the Pricing section.

Who trakki is built for

For field sales reps and sales people with their own territory, area sales managers and regional sales managers who plan their own week, pharmaceutical reps, manufacturers' reps, medical device sales and field service technicians with a maintenance cycle. How the week differs from sector to sector is under Who it is for.

What trakki is not built for: teams with central dispatching, parcel rounds, and being a second CRM. There is no team view and no manager access, and that is deliberate.

Your data stays your data

There is no server of ours holding your customer list, and therefore none that can be hacked, sold or switched off. Everything is on your device. For pharmaceutical reps and self-employed manufacturers' reps that is not a footnote but the condition under which they are allowed to use a tool of their own. More on that under Your customers stay your customers.

Where trakki stands

The apps for iPhone and Android are in preparation, the version for Mac and Windows comes after. If you want to hear as soon as it is ready, sign up on the home page. One message at launch, nothing else.

Frequently asked questions

Is trakki a route planner or a week planner?

Both, in the order you need them: first the week planner, which turns the customers who are due into a week, then the route per day with real drive times, and for the single drive the handover to the sat nav.

Do I need an account?

No. Install and start. No sign-up, no email address, no password.

What makes trakki different from field sales software for companies?

Company software administers teams and belongs to the company; the data sits with the vendor. trakki belongs to you, runs without a server and plans your week. Anyone who needs both takes trakki for the week and passes the calls on to the company system as Excel.

Can I keep working with Excel?

Yes. There is a free Excel template for route planning in the guides; trakki reads exactly that sheet when the template is no longer enough.

Keep reading

Field sales software: what is actually out thereAn honest overview of software for field sales: team CRM, route optimisers, Excel and planning apps — what each kind can do and what it costs.
Field sales tips: what really helps on the roadTwelve field sales tips from the road: plan the week on Sunday, cluster calls, fit cold calling into routes you drive anyway, write reports in the car.
Route planning with Google Maps: the limitsWhat Google Maps can do in field sales: several stops, custom maps, offline areas. And where it stops, because it knows no due dates and no day length.
About trakki: from field sales, for field salestrakki is route planning for the individual in field sales, with no account and no outside cloud. Built by Manuel Ober, alongside the day job.
Field sales call report: Excel and Word templateFree call report templates for field sales: an Excel list that counts the month for you and a Word form to print. And what belongs in a report.
Get your Excel customer list onto a mapHow to prepare an Excel customer list so that every address lands on the map, and what that first map teaches you about your own territory.
Drive times in field sales: why the day runs longGoogle Maps knows the next leg, not the whole day. Where the 40 minutes of delay come from, and how to plan with real drive times instead.
Overnight or drive home? Multi-day tripsWhen an overnight stay pays off in field sales, how to plan a two- or three-day trip, and the mistakes that make the night more expensive than the drive.
Field sales route planning: free Excel templateA free Excel template for route planning in field sales: customer list with call cycle and a formula that works out the due date for you.
Route planning in field sales: a week in ten minutesA five-step method: field sales reps plan the whole week in ten minutes, with real drive times, due dates and the territory on a map.
Sales territory planning: grading your customersHow to plan a new field sales territory in three steps: grade the customers A, B and C, set a call cycle per class, and build the weeks from that.